Act4Africa is a local charity that do invaluable work across the African region. For their latest endeavour they tasked us to create an advertising flyer for them that got their message across and engaged potential sponsors. The balance of images and text were key for this document to be both engaging and informative. On the first side we weighed heavy on images with a sharp and powerful photo of one of the affected girls to grab the reader’s attention. The second side held the brunt of the detail and depth, cementing the reader and calling them to action.